9 colour meanings and symbolism for designers and creators – Picsart Weblog

The completely different colours we see every single day give that means to every object. Moreover figuring out on a regular basis issues, colours also can elicit sure feelings and behaviors. Usually, we affiliate colours with artwork. However, in reality, there’s a complete scientific and psychological facet to paint meanings. Let’s dig a bit of deeper into colour symbolism and our relationship with sure hues.

Coloration meanings and symbolism

Color meanings and symbolism showing red berries

The that means of colours stem from tens of millions of years of organic conditioning, cultural and societal evolution, in addition to particular person psychological results. From a organic perspective, people have created sure associations between colours and objects or feelings. For instance, we affiliate purple with hearth and heat, or blue with water and feeling chilly. One other instance is how we’re naturally drawn to purple and orange fruits over inexperienced fruit as a result of biologically, these colours point out ripeness and sweetness. These associations have been deeply embedded within the human psyche for tens of millions of years. 

Coloration symbolism and associations have additionally been established by cultural and societal influences. In Western tradition, for instance, we historically affiliate the colour pink with ladies and blue with boys. As societies and cultures change over time, so can the that means and influence of colours. A decade from now, we might now not affiliate pink with ladies and blue with boys.

After all, your private experiences and preferences might override organic and societal components with regards to colour meanings and associations. The truth is, the interpretation of colours could be subjective and range enormously from individual to individual. With that stated, colours and feelings are intently interconnected. It’s vital to know the psychological results of colours, particularly when confronted with a design choice. 

The connection between colour meanings and emotion

The relationship between color meanings and emotion showing a woman in a yoga pose

Colours and their meanings could be advanced. There is no such thing as a doubt that sure colours can evoke sure feelings inside us. Whether or not it’s rooted in a organic, evolutionary, or cultural factor, there’s a common understanding of sure colours invoking particular emotions. Let’s check out these colours and ask ourselves, what do colours imply and the way do they influence us emotionally?



color meanings example of red

Crimson exudes depth, whether or not it’s love and romance or anger. It’s a daring and energetic colour that symbolizes energy, power, and dedication. Crimson additionally signifies warning or hazard, which is why it’s typically utilized in warning labels, cease indicators, and stoplights. The colour purple may even have bodily results on individuals, resembling elevating blood strain, respiration charges and stimulating appetites. This is the reason purple is commonly utilized in widespread fast-food chain designs. You’ll typically see purple used to draw shoppers to a model (resembling Coca-Cola) and its platform (resembling Netflix).

Crimson symbolizes: heat, ardour, love, romance, anger, hazard, warmth, blood, hearth, energy, power, dedication.

Learn how to use it

Crimson is ideal for meals and beverage manufacturers that basically need to stand out. It’s additionally an ideal call-to-action colour for web sites and platforms. Crimson could be a highly effective colour in a design, however tends to overwhelm if used an excessive amount of.



color meanings example of orange

Orange is energetic, youthful, and enthusiastic. It’s generally used for warning indicators in objects resembling visitors cones and high-visibility clothes. It’s additionally related to the fruit, making it really feel wholesome and contemporary. Huge manufacturers that use the colour orange (Nickelodeon, Gatorade, Fanta) evoke vibrance and exercise.

Orange symbolizes the next: energy, youth, enthusiasm, inviting, playful, well being, vibrancy, consideration.

Learn how to use it

Orange is ideal for artistic, enjoyable, youthful manufacturers. It’s an attention-grabbing colour that stimulates motion, nice for calls to motion, or selling a brand new product. If you’d like your subsequent venture to offer off pleasant and alluring vibes, orange is the proper colour.



color meanings example of yellow

Yellow makes individuals really feel glad and energetic. It’s the colour of the solar and thus symbolizes heat and positivity. Yellow is probably the most seen colour from a distance and has been related to warning and hazards. It’s due to this fact generally used for road indicators, police warning tape, life vests. It additionally makes for great logos and indicators (consider the McDonald’s arches).

Yellow symbolizes the next: happiness, vitality, heat, pleasure, hope, sunshine, positivity, warning, hazard.

Learn how to use it

Yellow is ideal for glad and entertaining manufacturers that need to radiate cheerfulness, positivity, and optimism. It’s additionally used amongst corporations to point out a diminished price for a product, so ensure to make use of yellow tags in your subsequent product sale.



color meanings example of green

We’re biologically wired to affiliate inexperienced with nature, particularly grass, timber, and vegetation. The colour inexperienced offers forth the sensation of being zen and balanced. It additionally represents progress and renewal, as we see within the spring season. Within the U.S., inexperienced is related to wealth and stability because it’s the colour of cash. You’ll discover completely different shades of inexperienced in massive model names resembling Complete Meals Market, Starbucks, Heineken, and Spotify.

Inexperienced symbolizes the next: nature, zen, balanced, progress, renewal, wealth, stability.

Learn how to use it

Inexperienced is ideal for manufacturers which might be eco-friendly, natural, sustainable, or representing pure merchandise normally. It will possibly additionally exude wealth and abundance in your design or firm. Be cautious of utilizing neon tones of inexperienced, as they will really feel extra synthetic versus pure. 




hand reaching out towards blue butterflies

The colour blue is related to the ocean and the sky. It offers off a chilled impact, makes you’re feeling serene, and instills a way of belief inside. Blue is probably the most used colour on this planet, for each private {and professional} functions. Darkish blue conveys energy, authority, and communication, whereas lighter blues are extra enjoyable and pleasant. Main companies go for blue of their logos resembling Twitter, Fb, LinkedIn, and American Specific.

Blue symbolizes the next: calm, serene, peace, sky, sea, belief, energy, authority, communication, enjoyable, pleasant.

Learn how to use it

Blue portrays professionalism. It’s a universally appreciated and used colour that’s nice for a dependable, reliable model. Blue is ideal for firms, authoritative and political organizations, and any design project desirous to characterize duty and dependability.


Purple is the colour of royalty, luxurious, and thriller. It’s a mixture of each heat and funky colours (purple and blue) and is related to creativity, wealth, and spirituality. Purple has been proven to resonate extra with ladies, which is why you’ll typically see it used for a feminine viewers and for female-oriented merchandise (resembling magnificence merchandise). Some well-known manufacturers that use purple are Twitch, Cadbury, Yahoo!, and Hallmark. 

Purple symbolizes the next: royalty, luxurious, thriller, creativity, wealth, spirituality, honor.

Learn how to use it

Purple is ideal for luxurious, female, and distinctive manufacturers. It provides a royal, delicate, mystic contact to your design. Though purple isn’t a standard branding colour, when utilized in the best shade, it will probably make for an ideal brand. 


Pink feels playful, female, and romantic, particularly in western tradition. It’s related to bubble gum, cotton sweet, and is intrinsically cute and candy. When utilized in lighter pastel shades, it radiates a delicate, sentimental feeling. Extra vibrant pinks, alternatively, are daring and youthful. Established manufacturers that use variations of pink of their logos embrace Dunkin Donuts, Lyft, Barbie, T-Cell, and Baskin Robbins.

Pink symbolizes the next: playful, female, romantic, bubble gum, cotton sweet, cute, candy, youthful.

Learn how to use it

Pink is ideal for female, playful, and dessert product manufacturers. Pink just isn’t solely a “girly” colour, and if used proper could be daring, enjoyable, and gender-neutral. It’s actually a memorable colour when utilized in designs.


fall color palette simple

Brown feels healthful, earthy, and heat. It’s the colour of soil, wooden, and chocolate, symbolizing sturdiness, power, reliability, and nature. It reminds us of agriculture and the outside, and has been used to characterize old style and well-established vibes in a model. It’s additionally famously utilized in logos like M&Ms, UPS, Dreyer’s, A&W, and Hershey’s. 

Brown symbolizes: healthful, earthy, heat, soil, wooden, chocolate, sturdiness, power, reliability, nature, agriculture

Learn how to use it

Brown is an apparent one for the chocolate trade, however may also be utilized in whiskey, leisure, pure magnificence merchandise, and wood-related manufacturers. Brown seems to be easy, sturdy, and well-established.


Black is a robust colour. On one hand, it’s related to luxurious, sophistication, and exclusivity. However, it denotes dying, mourning, and evil. Black is among the many most versatile of colours and could be basic, trendy, conventional, and unconventional all on the identical time. Some iconic manufacturers that use black are Chanel, Dior, Adidas, Sony, and The New York Occasions. 

Black symbolizes: luxurious, sophistication, exclusivity, dying, mourning, evil, energy, sexuality.

Learn how to use it

Black is ideal for luxurious, trendy, and unique manufacturers. It invokes a sense of energy, power, class for traditional or up to date manufacturers. Formal, conventional, and extra severe design initiatives ought to incorporate black.

Coloration principle

The reality is, colours are a lot more multidimensional than we think, particularly with regards to how they have an effect on our feelings. Colours have advanced nuances that may have completely different impacts on emotions and habits. For instance, a colour’s brightness, shade, tint, tone, and whether or not it’s cool or warm-toned all can have a unique connotation and interpretation. In case you take the colour purple and tweak its brightness, saturation, and tint, it may give off a completely completely different feeling, despite the fact that it’s technically nonetheless purple. 


Heat colours embrace purple, orange, yellow, and any mixture or variation. Crimson and yellow are each main colours, and the mixture of the 2 create orange, a secondary colour. Heat colours resembling these are related to hearth, blood, autumn leaves, sunshine, and sunflowers. Reddish tones replicate a extra aggressive, daring, and passionate vibe whereas the orange and yellowish tones replicate a extra energetic, glad, and enthusiastic emotion.


Cool colours embrace inexperienced, blue, and purple. Blue is a main colour, whereas inexperienced and purple are secondary colours on the cool spectrum. Inexperienced is created by combining blue and yellow, and purple is created by combining blue and purple. Cool colours, typically related to nature, are reflective of calming, serene, enjoyable emotions. 


Impartial colours embrace white, black, brown, and grey. Neutrals are easy and clear when utilized in a design. They’re not meant to be eye-catching, however relatively refined, particularly when mixed with brighter accent colours. Neutrals are reflective of contemporary, basic, and pure emotions. 

 Apply colour meanings to your designs with Picsart

Now that you just’ve obtained some context and historical past behind completely different colour meanings and the way they will every exude sure feelings, let’s speak design. To create some colourful designs, observe these simple directions:

On the net

1. Open the Picsart Editor and choose a New Venture to get began.

2. Choose an acceptable structure from the panel on the left.

3. Add a photograph or choose any free to edit picture to begin.

4. Click on on any of the filters to preview how they modify your picture. For a full record of all picture results, click on on Results on the left-hand bar and choose a filter of your selection. You possibly can additional edit the filter by clicking Modify and Mix on high.

5. So as to add textual content, click on Textual content on the left-hand aspect and kind in your textual content. You possibly can alter the Font, Coloration, Define, and Shadow by clicking on every of those instruments above your picture.

6. Click on the Sticker icon and add any desired stickers.

7. All finished? Click on Export on the high proper to Obtain your work.

On cell

Creating on the transfer and fancy flexing your understanding of colour meanings? This overview of the best way to work with colours in Picsart ought to assist.

1. Open the Picsart app and faucet on the plus signal on the backside of your display screen.
2. Scroll right down to the Drawings class and faucet on the Create New choice.
3. Faucet on Coloration Picker.

4. Drag the clear circle across the colour wheel to pick the colour you need, remembering every little thing you’ve realized about colour meanings and colour symbolism. You possibly can then alter the shade of that colour by dragging the smaller circle wherever on the diamond. If you wish to alter the colour extra particularly, faucet on the size icon on the highest left. Right here, you possibly can alter the HSB (hue-saturation-brightness) and RGB (red-green-blue) by scaling left or proper for every tab. When you’ve achieved your required colour, faucet on the checkmark on the highest proper.
5. Now you could have a background to begin your design. Use different Picsart instruments so as to add results, stickers, textual content, or anything required.

6. Bear in mind to faucet Apply on the highest proper after every edit. Layer on as many edits as you’d like.

7. While you’re finished together with your design, faucet on Subsequent to Save it to your system or Put up it to your profile.

Advisable studying:

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